Understanding what your skin needs is the first step towards caring for it well. Finding the right formulas should be just as simple.
With the new chapter of twelveLab comes a new way of organising and identifying our products. A clearer nomenclature designed to help you recognise each category, identify each formula and understand where it fits within your routine.
This new architecture is built around one simple idea: making it easier to choose and more intuitive to build your routine.
A clearer nomenclature
Each twelveLab product is now identified by a set of letters and a number.
The letters indicate the category the formula belongs to:
CL · Cleansers
Formulas designed to cleanse and prepare the skin for the next steps in your routine.
TR · Treatments
Serums, boosters and targeted formulas developed to address specific skin needs.
MS · Moisturisers
Formulas focused on hydration, repair, glow and sun protection.
MU · Makeup
Colour formulas designed to integrate naturally into your routine while complementing your skincare.
BD · Body
Formulas developed to extend skincare beyond the face and address the needs of the skin on the body.
HR · Hair
Formulas dedicated to hair care, from cleansing to caring for the hair and scalp.
This organisation makes it easier to recognise which family each product belongs to and begin to understand its place within your daily routine.
From nomenclature to routine
For facial care, this new way of organising the range creates a simple structure:
CL → TR → MS
Cleanse → Treat → Moisturise and protect
A starting point from which to build a routine according to your skin’s needs.
Skin that needs barrier support does not have the same priorities as skin looking for radiance, calm or balance. Those needs can also change over time, with the seasons, your environment or the condition of your skin.
Your routine can evolve while maintaining a clear structure.
An effective routine can be simple
At twelveLab, we understand a routine as a selection of formulas that respond to the real needs of the skin.
A simple structure makes it easier to understand the role of each product, stay consistent and adapt your skincare whenever your skin needs it.
Cleansing prepares the skin. Treatments address specific needs. Moisturising and protection complete daily care. From there, each routine can incorporate the formulas that make sense for your skin at any given time.
This approach reflects one of twelveLab’s core formulation principles: every formula has a purpose, and every ingredient is selected for the role it plays within it.
Start with your skin
The nomenclature helps organise the range. Choosing your routine starts with observing your skin.
Three questions can help:
What does your skin need?
Hydration, barrier support, calm, radiance, balance, cleansing or protection.
Which textures work best for you?
Cream, gel, oil, balm, mask, mist or serum.
What kind of routine do you want to build?
It can be an essential everyday routine or include targeted treatments according to what your skin needs at any given time.
A new way to discover twelveLab
The new nomenclature is part of a broader evolution at twelveLab: making it easier to understand a formula, its function and its place within your routine.
CL, TR, MS, MU, BD, HR.
A clearer architecture for navigating the range, identifying each formula and choosing based on what really matters: your skin’s needs.